Qatar Airways is the international airline of Qatar. Its logo or emblem is very distinctive, since it is the head of an oryx, an antelope with very long straight horns, which is the national animal of Qatar.
Meaning and history
The full name of the airline is Qatar Airways Company Q.C.S.C. From the beginning, he chose the symbol of the state of Qatar – the Arabic oryx for his emblem. He personifies high speed, so he fits the concept perfectly. It is a well-guarded animal that is cared for throughout the country, as well as an air carrier. Since its inception, the company has had three logos.
1993 – 1997
The debut version shows the head of an oryx in a dark diagonal stripe that intersects with a rectangle. The rest of the background is clear. The predominant colors are black, white, gray.
1997 – 2006
After the redesign, the logo became colorful and varied. The company name appeared on it in two versions: in English and in Arabic. The designers enlarged the image of the Arabian oryx and placed it in a dotted circle.
2006 – Present
In 2006, the developers changed the arrangement of the main elements. They moved the airline symbol to the right of the name, which is larger than in the previous version. The colors of the logo are gray, dark cherry and white. The Arabic spelling is preserved.
2023 – Present
Symbol font and color
From the beginning, the Arab oryx boasted the brand of the main airline of the State of Qatar. He perfectly embodies speed, being one of the record holders in the race. The animal is not fully depicted, only the head with a part of the neck and long, sharp horns are featured in the logo. Its contours are repeated in the horizontal lines that form the circle. These blows also represent the ripped air currents of the forward race. On the right they are thin, on the left they are wide, which more closely resemble jets of air.
Before the oryx there are two rows of words: at the top, “Qatar”, at the bottom, the status of the airline in English and Arabic. But on board the planes, a one-line logo is used. It is located along the front windows. An antelope is depicted on the tail.
For the logo letters, the authors chose an elegant sans-serif typeface created by the famous German typographer Hermann Zapf. In particular, the Optima Demi Bold font blends harmoniously with the long, straight horns of the Arabian oryx: it balances them out.
In 2015, Jotia, designed by Rebecca Hurst, was chosen as the corporate font. The Emblem Palette consists of two colors: Deep Purple and Metallic Gray. They are clearly visible on a white background.
