#171D27
#FF6201
The Amazon color palette features 2 main colors: Dark Blue Gray #171D27 and Yellow-Orange #FF6201.
Amazon brand hex, RGB, CMYK and Pantone® (PMS) color codes
|
|
Hex code |
#171D27 |
| RGB values |
23, 29, 39 |
|
| CMYK values |
67%, 53%, 44%, 78% |
|
| Pantone® |
532 C351217 |
|
| HSB values |
217°, 41%, 15% |
|
| Lab values |
11, 0, -8 |
Yellow-Orange
|
|
Hex code |
#FF6201 |
| RGB values |
255, 98, 1 |
|
| CMYK values |
0%, 73%, 99%, 0% |
|
| Pantone® |
1585 C |
|
| HSB values |
23°, 99%, 100% |
|
| Lab values |
63, 59, 72 |
