Obrascón Huarte Lain, S.A. (OHL) is a Spanish multinational construction and infrastructure development company. With a long history spanning over a century, OHL has played a significant role in the global infrastructure sector, offering services in civil engineering, concessions, and industrial projects. The company has undergone various transformations over the years, including a major rebranding that changed its logo and visual identity.
Company Overview
Founded in 1911, OHL is one of Spain’s leading construction firms with operations in over 30 countries. The company specializes in major infrastructure projects, including highways, railways, airports, and hospitals. It has a strong presence in Europe, Latin America, and North America.
Key Business Segments:
- Construction: Large-scale infrastructure projects such as bridges, tunnels, and roads.
- Concessions: Management of toll roads and transport infrastructure.
- Industrial Projects: Engineering, procurement, and construction (EPC) projects.
OHL Logo Evolution
The OHL logo has undergone significant changes over the years, reflecting the company’s growth and modernization efforts.
1999 – 2021
The OHL logo used from 1999 to 2021 was simple yet recognizable. It featured a yellow rectangular background with a blue emblem on the left side. The emblem consisted of a pixelated world map, symbolizing the company’s global reach.
Next to the emblem, the letters “OHL” appeared in a bold, uppercase blue font. The color combination of blue and yellow represented trust, stability, and innovation.
2021 – Present
In 2021, OHL underwent a significant rebranding, resulting in a fresh and modern logo. The new logo removed the pixelated world map, opting for a cleaner and more minimalist look. The letters “OHL” remained but were stylized in a more contemporary typeface with a refined blue color.
This redesign aimed to modernize the brand and align it with current corporate identity trends.
Font Used in OHL Logo
The font used in the OHL logo is a custom sans-serif typeface. The 1999–2021 version featured a bold and geometric sans-serif font, conveying strength and professionalism. The 2021 redesign introduced a cleaner and more streamlined font, reflecting modern design principles.
Colors in OHL Logo
The OHL logo primarily features blue and yellow, which have significant meaning in branding:
- Blue (#0056A7): Represents trust, reliability, and professionalism.
- Yellow (#FFD700): Symbolizes energy, innovation, and optimism.
This color combination creates a strong visual impact while maintaining a professional and approachable look.
FAQ’s
1. What does OHL stand for?
OHL stands for Obrascón Huarte Lain, S.A., named after the three companies that merged to form the modern entity.
2. When was OHL founded?
OHL was founded in 1911 in Spain and has since expanded into a multinational corporation.
3. What industries does OHL operate in?
OHL primarily operates in construction, infrastructure development, and concessions, focusing on major engineering projects worldwide.
4. Why did OHL change its logo in 2021?
OHL rebranded in 2021 to modernize its visual identity, align with contemporary design trends, and create a more streamlined brand image.
5. What are the corporate colors of OHL?
OHL’s corporate colors are blue (#0056A7) and yellow (#FFD700), representing professionalism, trust, and innovation.
Final thoughts,
Obrascón Huarte Lain, S.A. (OHL) has a rich history in the construction and infrastructure industry. Its brand identity has evolved over time, with a major logo redesign in 2021 reflecting a modern, sleek look. The company’s blue and yellow color scheme continues to symbolize trust, reliability, and innovation.
Understanding OHL’s logo evolution and branding elements offers valuable insights into how corporate identity shapes public perception and industry standing. As OHL continues to expand its global presence, its brand remains a testament to its commitment to excellence and progress.