Vanguard’s rich heritage is powerfully evoked by our logo, the image of a ship.
The company is named for a distinguished 18th-century vessel. Meaning “in the forefront,” our name has proved quite fitting as we have grown to become a leader in serving investors.
From its start in 1975, Vanguard has stood out as a very different kind of investment firm. Vanguard was founded on a simple but revolutionary idea-that a mutual fund company should not have outside owners. Founder John C. Bogle structured Vanguard as a client-owned* mutual fund company with no outside owners seeking profits.
This framework has enabled our leadership team and crew to put our clients first in all of our decisions and to continually lower investment costs. Our low costs have been an important factor in the consistently strong performance of our funds over time.
Vanguard’s structure remains unique in the industry. Today, we are widely recognized as a leader in low-cost investing and a steadfast advocate for the interests of all investors.
Navigating a multitude of investment choices and maintaining focus amid unpredictable markets can be difficult. As millions of investors and advisors have come to trust Vanguard, our logo remains an apt metaphor for a company with an unwavering commitment to its mission.
