TikTok is a web service that allows you to make short videos and view them through a browser. It was launched in 2016 by Beijing Internet technology company ByteDance Ltd. It is one of the most downloaded applications in China and other countries.
Meaning and history
The eighth note is represented in the TikTok logo. The choice of the symbol is due to the fact that the media platform is often used to record small music videos. The pattern looks unusual due to the combination of three colors: black, purple and blue. According to the idea of designers, black resembles a hall during a rock concert, when it is dark and the light falls only on the stage.
In this case, the emblem appears stereoscopic. Many people think that you need to look at it with 3D glasses. But this is a wrong opinion, as the developers did not set out to create an anaglyph and did not horizontally scroll the image. They tried to portray the tremolo effect, which is a shaky sound when a single note is repeated. After all, the TikTok app in China is known as Douyin, which literally translates into English as “Shaking Music.” As a result, the logo appears to be distorted by electromagnetic waves.
2016 – Present
The new app symbol has chosen a note. But at the same time, the designers added an effect similar to 3D colors if you look at the image without glasses.
2017 – 2018
The name TikTok is added to the symbol for greater brand recognition around the world. The logo of the note that was present in the application or in other advertising products did not always guarantee the recognition and memorability of the brand. With the addition of the name “TikTok” to the symbol, users remembered the brand better.
2020 – Present
The new TikTok logo was designed to inspire creativity and brings enjoyment to users and creators. Users love watching other people showcasing their authentic self through comedy, dancing, sports or oddly-satisfying videos.
Inspired by TikTok’s mission, the designer of the official TikTok’s logo wanted to create a logo that spoke to the stage that TikTok created for so many talented people.
Symbol font and color
Since 2017, the graphic part of the logo has been supplemented with the inscription “TikTok”. At first, “Tik” and “Tok” were written separately, with a wide indentation, but later they were combined into a single word. This happened in 2018. Then the letter “o” appeared with a purplish blue outline, like a note.
In addition, the designers slightly modified the style of the characters: they replaced the square dot on the “i” with a round one and shortened the lines of the “T” and “k”. But the basic typeface has remained the same. The developers have relied on a well-read sans-serif font, because in their opinion, it is ideal for a brand.
The arrangement of the elements is not regulated: the text can be placed both below the note and to the right of it. Depending on this, its size varies slightly. When both parts of the logo are close in the horizontal plane, the inscription “TikTok” is the same as the graphic symbol.
Aside from the classic version, there are three more color palettes with a white, pink, and blue background.