Traded as NASDAQ: TSLA. Tesla, Inc. designs, develops, manufactures, and sells electric vehicles and energy storage products in the United States, China, Norway, and internationally. The company operates in two segments, Automotive, and Energy Generation and Storage.
An automaker’s logo can and perhaps should be as recognizable as its cars, if not more. A logo is something that can hold everything.
That makes logo design a very important task.
Tesla’s logo is certainly not anonymous, but it turns out there’s more to it than may be immediately apparent.
What looks like a fancy T is actually a reference to the company’s products, Tesla CEO Elon Musk said in a recent tweet:
the T is like a cross section of an electric motor.
Musk seemed to be referring to the main body of the “T” as representing one of the poles that stick out of a motor’s rotor, with the second line on top representing a section of the stator.
Logo is the compression of meaning into just a few memorable marks.
Electric motor was first designed by the company’s namesake, physicist and inventor Nikola Tesla.
The name itself is set in a very modern and futuristic-looking typeface that adds to dynamism and precision.
It goes well with the stylized T. Very similar if not the same typography is being used in the next logo I want to talk about — SpaceX.