Snapchat is a mobile application created in July 2011 based on the Picaboo project. Its developers, Bobby Murphy and Evan Spiegel, have focused on making sharing photos and videos more convenient. As a result, users can set the time to view multimedia content from 1 to 10 seconds. After that, the images and videos disappear forever from the recipient’s phone.
Meaning and history
The logo, known as Ghostface Chilian, appeared at a time when the app was called Picaboo. It was invented by Evan Spiegel. Speaking at the Cannes Lions International Festival of Creativity, the 25-year-old billionaire admitted that he spent time developing the icon for just one night. And he painted it on a computer in his own room.
The co-founder and CEO of the company named his character Ghostface Chilian after the American rapper Ghostface Killah of the gangster music group Wu-Tang Clan. This is not surprising, because Spiegel himself was a dedicated fan and rap artist.
2011 – 2013
The first Snapchat logo matches the Picaboo icon. It depicts a smiling ghost with a protruding tongue, a round head, two short arms, and an irregular base. It looks like a classic halloween sheet costume.
2013 – 2019
In the new logo, the ghost has become faceless. If you think that the owners of the application, this suggests that each user is the face of Snapchat. But skeptics suspected entirely different reasons for the redesign. In his opinion, the changes in the graphic sign are related to the lawsuit that one of the creators of Picaboo caused due to a violation of his copyright.
2019 – Present
2019 was remembered for the most outrageous update to the Snapchat logo. The developers made the ghost outline thicker and darker than it sparked a wave of criticism. The changes were not announced: In the iOS store, unexpectedly for everyone, an improved version of the app appeared with bug fixes and an unusual icon.
This was supposed to go unnoticed, but users immediately noticed the image. They started filing complaints, requests and writing negative comments on the App Store. Many removed Snapchat from the phone due to the ugly badge, in their opinion. Executives at Snap Inc., in turn, said the thick outline makes the logo more visible and attractive.
The appearance of the Ghostface Chilian mascot is associated with Picaboo. If you divide this word into logical parts, you will get “Pic a Boo,” that is, “a photograph of a ghost.” Using a cartoon image, the creators of Snapchat originally came up with the concept of fading shots. It is also noteworthy that the content is not completely removed from the application: it is stored in memory, but users lose access. The ghost logo literally says: if you don’t see something, it doesn’t mean it doesn’t exist.
A white ghost, surrounded by a black outline, is inside a yellow square with rounded corners. Initially, the background was gradient, with three-dimensional shading and backlighting. Then it became bright and uniform. According to Snap Inc., the shade used is Pantone Yellow U or HEX: #FFFC00. The developers have been searching for a suitable color for a long time, looking at the logos of the competitors.
However, the current version uses a slightly different shade of yellow than the previous one: it is a brighter shade, almost acidic. Also, in the previous version there was a little red patch (the ghost was sticking out its tongue).