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Why red and yellow?

In 1915 the Shell Company of California first built service stations and had to make these stand out from the competition. They used bright colours that would not offend the Californians: because of the state’s strong Spanish connections they chose red and yellow.

The actual colours have developed over the years, most notably in 1995 when a bright, consumer-friendly Shell Red and Shell Yellow were introduced to launch our new retail visual identity. The Pecten remains one of the greatest brand symbols in the 21st century.

Royal Dutch Shell stock symbol traded as LSE: RDSA, RDSB / Euronext: RDSA, RDSB / NYSE: RDS.A, RDS.B.

royal dutch shell logo
This is a logo for Shell Oil Company