Netflix is an online entertainment service founded in 1997 by two business partners: Marc Bernays Randolph and Wilmot Reed Hastings Jr. It rents television shows and movies for rent, and also offers streaming services. Based in California, but covering a wide audience: more than 190 countries.
Meaning and history
The company acquired a brand with the inscription “Netflix” in 1997, but it did not last long. In 2000, designers changed the focus of the style, adding bright colors and making the inscription symmetrical. This was a transitional step towards a modern logo.
Meaning and history
The company acquired a brand with the inscription “Netflix” in 1997, but it did not last long. In 2000, designers changed the focus of the style, adding bright colors and making the inscription symmetrical. This was a transitional step towards a modern logo.
1997 – 2000
The debut logo is characterized by a certain “lack of assembly”. It is visually divided into several fragments. Even the letters on “Netflix” decay: the capital letters “N” and “F” are larger than “E”, “T”, “L”, “I” and “X”, which are also capitalized. This is done specifically to distinguish between the Net and Flix parts.
Another symbolic element is cinema. She turns the first half of the word over and dissolves on a white background. The black and purple gradient gives the pattern a dynamic feel. And the logo is animated by a custom font with thin, elongated lines and sharp serifs.
2000 – 2014
In 2000, the company adopted a new logo, changing the style of the inscription. Now the word “Netflix” arches into a low arc. The designers borrowed this design technique from the old CinemaScope. White sans serif letters are surrounded by black outlines and shadows. Thanks to such a contrasting color scheme, they stand out clearly against a red background.
2014 – Present
In June 2014, the transmission service owners made a global rebranding. The process involved New York design studio Gretel. The specialists developed another brand and changed the interface of the website. In the updated emblem there are no dark shadows, which previously made visual perception heavier. There is only one company name painted on Netflix Red. Enrollment is done in a custom font. It is based on the Gotham Book and Gotham Bold.
Emblem
In June 2016, another element of the brand’s graphic display appeared: an icon in the shape of an “N”. The letter consists of several wide lines formed by different shades of red.
Service representatives clarified that this emblem is used in conjunction with the main corporate symbol. It is intended for mobile applications, social networks, a website and rarely appears in teasers and press materials. In the latter, a full-size version of the logo is more common.
Color
Both the letter “N” and the word “Netflix” have the same palette. The vast majority of inscriptions are made in the shadow of Netflix Red. But if they are used as watermarks, then white is acceptable in place of red. The preferred background is black. In exceptional cases, other options are possible: for example, white and light tones, without contrast. According to the brand concept, the main red and black range should emphasize the cinematic quality of the premium class.
