LinkedIn’s new Advanced Search engine has now been rolled out to the entire LinkedIn network, changing slightly how it shows results and putting features in new hiding places.
Made up of a group of individuals: Reid Hoffman, Konstantin Guericke, Jean-Luc Vailant, Allen Blue and Eric Ly. The network has been in existence since 2002 and is located in Mountain View, California.
Meaning and history
Officially, the career of this company and its logo began in late 2002, but in reality the service began operating in the spring of 2003. In the first half of 2011, it applied for an IPO and for the summer it was registered on the Stock Exchange from New York. In January 2017, it became the property of Microsoft, which bought it. All the key periods in the development of the affiliate platform are reflected in the symbolism.
The company’s emblem appeared immediately upon opening and is modern. Over the years of its existence, it has changed twice, but very slightly, remaining the same as at the beginning. It consists of the word “Linked” and the preposition “In”. Between them there is a barely noticeable space, which makes the elements seem fused.
The debut version was created in a working style: commercial, practical, no-frills, which immediately gets into a serious mood. The first half of the image is the word “Linked” in the Source Sans font: Light and Semi-bold. Lowercase letters (except initial), black, sans-serif. The endings of the letters “k” and “d” coincide in height with a dot over “i” and with a capital “L”.
The in element is at the end. It is placed in a separate blue square with rounded corners. Unlike the rest, it has a white color, clearly standing out against a cobalt background. It is used as a separate emblem when it becomes necessary to place it in a limited space.
After eight years of the logo’s existence, the owners decided to carry out a small redesign. It is due to the fact that the site received IPO registration on the New York Stock Exchange. To make the sign more readable, the designers slightly extended the letters, almost a couple of millimeters, so that the differences are not immediately visible. In addition, they worked with “e”, giving it personality: the bottom became a little narrower than the top and folded.
2019 – Present
Two years after becoming a subordinate of Microsoft, the company received an updated logo. The changes touched the corporate palette, making the sign look monochrome and contrasting at the same time. The fact is, designers transferred the main color to the first part of the word, making it now blue on a white background. While the second segment, on the contrary, is made in white on blue font. In this way, the new owners emphasized the individuality of the service.
All three variants use the Source Sans font with Light and Semi-bold varieties, indicating the stability of the professional site. Each of them is applied situationally and depends on the location of the logo.
The basic element of the visual identification of symbolism is color. It is based on a blue tint called LinkedIn Blue. This choice is believed to have been dictated by the trend, because at that time Facebook started working on a similar palette. The next version of the origin is related to one of the founders of the LinkedIn platform: He was a senior manager of PayPal, so he chose the same emblem color as the monetary system.
LinkedIn Brand HEX color code for the typical “LinkedIn Blue” is #0A66C2.