John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
Meaning and history
The image of a leaping deer was introduced in 1876. It has remained through decades, and is still there. However, the evolution of the John Deer logo clearly shows how the concept of logo modernity has changed throughout the period.
The first John Deere logo remained in use for three years. It represented a deer jumping on a log and presented the name of the company jumping on the image. Also, there was underlying Moline. The second one that was presented in 1910 represented the same elements, except that this time in a more detailed way, plus the company’s motto: “the quality brand made famous by good implements.”
In 1936, the logo took a course towards modernity. The log and landscape were gone, but the leaping deer was still there, now silhouetted. This appearance was more suitable for the company’s products. The slogan also changed, and was now “quality farm equipment.” In the 1956 and 1968 versions, the motto had disappeared, they had slightly different frames, antlers, and legs.
After some minor modifications, the logo took its current form in 2000.
Today, the John Deere logo is a curvy green rectangle with a yellow inner lining. The deer is also yellow and has a more streamlined shape.