The IBM logo consists of a simple but unforgettable font style. The letters are inscribed in a bold font which is a depiction the decent attribute of the company and its products. The letters in the logo are formed with horizontal bars which enhance the beauty of the logo.
IBM stock symbol traded as NYSE: IBM,Dow Jones Industrial Average Component and S&P 500 Component.
Meaning and history
Since its inception, the digital corporation has had several names until it received the current one: International Business Machines. It was this that formed the basis of the corporate identity and was reproduced in the logo. There are eight modifications in total.
1889 – 1914
The debut emblem is formed from the monogram, which consists of the capital letters of the then company name: International Time Recording Company. Each sign has a unique arrangement: “ITR” are in a row and “Co” are below, forming an original platform. The “T” is enlarged and appears much larger than the adjacent characters. The “C” extends in width and serves as a support.
1890 – 1914
Almost in parallel with the first logo, a second appeared when the company was renamed the Computing Scale Company. Management briefly reflected on the style and graphics, using a monogramming technique with a combination of capital letters from the company name. But CSCo is played with a different design: streamlined, in the form of curls. The letter “C” has been enlarged: it contains the “S” (center) and the “Co” (right side). The abbreviation is decorated with original ornaments.
1910 – 1924
During the acquisition of the new status, the company underwent a major rebranding, which was reflected in the name and brand. The result was a structure called the Computing-Tabulation-Recording Company and an emblem based on the CTRCo monogram. They also received a specific arrangement: in the foreground there is a large “T”, behind it there is an “R”, to the left is the “C” and to the right is the “Co”. And the “T” leg goes through the “R” loop, and the logo itself looks like a print.
1924 – 1946
In 1924, the era of international commercial machines began. At first, the abbreviation was not used: the developers took the full name of the company as a basis, writing the words in the form of a globe with a wide equator surrounding it. It says “Business” at the top, “Machines” at the bottom and “International” in the middle, symbolizing universal coverage of countries with new technologies.
1946 – 1956
This period represented a fundamental change in the strategy of the company, making it a promising giant. Naturally, the next rebrand affected the visual identity. The designers suggested ditching the flowery ornaments to focus on workmanship, simplicity, and accessibility. The result of this approach is a completely new logo, which consists of a shortened version of International Business Machines. The large blue letters are separated from each other and are complemented by small serifs.
1956 – 1967
The version from this period has almost everything in common with the previous logo, with a few exceptions. So, the designers expanded the serifs, making them more expressive, increased the spaces between letters in the “B” and refined the central part of the “M”. Color and style were left the same.
1967 – 1972
1967 played a colossal role in the history of the IBM logo. It was then that designer Paul Rand took a “linear” approach, that is, he lined up the letters in strips of equal width. At first there were thirteen. Why exactly so many? It’s just that, according to the author’s idea, such a width is ideal to understand that it is about improvised cables. And the size of the letters contained exactly that many lines.
1972 – Present
In 1972, a slight redesign was carried out: the main developer replaced thirteen stripes with eight. They are supposed to represent the 8-bit system. But the author himself states: the lines simply convey speed and dynamics in the emblem.
2018 – Present
Simultaneously with the version with blue and white stripes, the strict version in gray and white is used. The abbreviation of the company name is enclosed in a leading rectangle. This visual interpretation reflects the stability and responsibility that the corporation brings to its clients.
Symbol font and color
Until 1947, the style of monograms with curls and elegant designs prevailed in the corporate logo. Then a strict version appeared, which is still used today. The only thing that unites them is the abbreviation. All logos are based on the principle of company shortened names. The modern versions are practical, solid and precise in geometry.
In 1947 they used the Beton font. In 1956, Paul Rand replaced him with City. He also modified the shape of capital letters by increasing the serifs. The color scheme of the logo has always been simple: at first black and white prevailed, now blue and white.