The Goldman Sachs Group, Inc., is an American multinational investment bank and financial services company headquartered in New York City. It offers services in investment management, securities, asset management, prime brokerage, and securities underwriting.
Shape and Font of the Goldman Sachs Logo
The Goldman Sachs logo features a blue square which contains the company’s name in lowercase characters using itemized serif typefaces (Univers and Sabon). It was designed in 1970 by the famous global brand consultancy firm Lippincott & Margulies.
The original Goldman Sachs logo was designed in 1921, and it has continued to evolve over the years. In 1970, we partnered with the Lippincott design firm to create a unifying and cohesive brand logo to help reflect the firm’s shift from an investment bank to a broader financial services firm. The result is the classic Goldman Sachs logo that is still in use today.
The logo uses only two colors: light blue and white. Blue portrays the company’s optimistic attitude to life and work and thirst for further evolution and prosperity. White stands for purity, which expresses the company’s striving to use lawful, fair, and honest methods in reaching maximum prosperity.
The company’s name is written in a white lowercase serif font.