The Facebook logo double-story “a” has been changed to a single-story. The “o”s and “e” are rounder, and the “b” has a more traditional stem. New Logo for Facebook done In-house with Eric Olson.
Who designed the Facebook logo?
The Facebook logo was designed by Joe Kral and Cuban Coucil. It is a modification of Eric Olson’s Klavika, with some altered lettershapes for a tighter fit and a taming of Klavika’s very distinctive ‘k’. In the same way that Facebook represented a major shift in culture and technology in the early 2000s, Klavika did the same for typeface design — well crafted but blatantly simple, monolinear, square, nearly devoid of any calligraphic ancestry.
Meaning and history
The Facebook logo has always been and continues to be its distinctive symbol. This is the name of the social network, written in white letters on a blue rectangular background or in black on white. In addition, there is a graphic designation in the form of a single “f”. During the entire period of existence, the emblem underwent minor changes, remaining recognizable and clearly prominent from the rest.
In the year before the final appearance of a single platform, which had no analogues in scale, it was called “FACEMASH”. This resource was the impetus for the creation of the first logo. The word is written in capital white letters. Placed in an elongated red rectangle
Then drastic changes took place and a platform called “thefacebook” appeared in a single spelling. It became the basis of the logo. The phrase is made in lowercase blue. Taken in square brackets. Located on a dark blue rectangular background.
The year 2005 is crucial for the social network, which affected its visualization. After purchasing the appropriate domain, the owners redone the emblem: facilitated and perfected. As a result, the article “the” was removed, so that the name was easily read, the font was enlarged and turned white so that the word immediately caught my attention. That is, “Facebook” scales, taking up almost all the space in the blue field. Since then, the brand has a classic rectangular shape.
During this period, Microsoft acquired shares in the network, which was reflected in its commercial format. As for the status of a commercial company, he received a brief but catchy signal. For the role of the logo for official documents, a simple graphic element was proposed: the first letter of the name. It is used in the same way as in the logo: lower case, white, on a geometrically precise blue background, only in a square.
In 2015, the new logo was finally approved. In it, as before, they used only one word: ‘facebook’. In addition, they made small modifications, even imperceptible at first glance. But, looking closely, you can see that “a” has become completely different: without an upper segment and with more free space between letters. The letter “b” has also changed. In addition, the color palette varied: in parallel with the original version, black and white was introduced into everyday life. But the size of the protruding elements “f”, “b”, “k” remained the same.
In 2019, the company launched a special logo for mobile screens.
The last logo update was forced and related to the transition of Internet users to personal devices. To adapt the brand to the smaller screens of smartphones, tablets, and other modern devices, the developers made certain adjustments. The new design retained the brand’s identity, but became more streamlined, allowing the logo to avoid pixelation by enlarging pages. The creators tried to adjust it for screens of all sizes.
The hardest part was working with the old icon, a distinctive sign in the shape of an “f”. The lowercase letter was almost in the middle of the blue square with rounded corners. But then it was shifted to the right and down. Therefore, the bottom of the letter “f” now matches the border of the frame, so the white color naturally changes from the icon to the surrounding space. This adds to the hidden symbolism. In 2013, the graphic emblem was updated again: the restrictive line was removed and the “f” itself was moved further to the right. It also added a slight 3D effect.
The font used for the text portion of the logo remains the most popular in the world and is one of the subspecies of Klavika headphones. The corporate palette also gained recognition: a blue background and white lettering. Also, the colors were chosen not by chance, because Mark Zuckerberg suffers from deuteranopia and 100% distinguishes only shades of blue.