Founded 1985. Emirates (Arabic: طَيَران الإمارات DMG: Ṭayarān Al-Imārāt) is an airline based in Dubai, United Arab Emirates.
Emirates is the world’s third largest international carrier by scheduled passenger-kilometres flown, the seventh largest airline in the world in terms of revenue, and the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried.
Meaning and history
The logo of the air transport company directly reflects belonging to the East: it is dominated by Arab motifs. Throughout its existence, there have been two versions of the brand identity, almost overlapping in design.
1985 – 1999
The debut version is based on oriental calligraphy, so it has curly elements. The name in Arabic is dominant: it is much larger than the rest of the characters. The English version is below the multi-texture ligature. Still, both words are executed in the same style: they are elegant and easy to read. This is exactly what the designers of the British agency Negus & Negus were looking for.
1999 – Present
The modern emblem, which is used today, appeared on the international airline in 1999. At first glance, it looks like the old logo, but if you look closely, it is immediately apparent that it is not. In style, it is lighter, more practical and more luxurious. The aspect ratio has also changed: the bottom is now the same size as the top. This is done for the convenience of foreign passengers and for greater confidence in the carrier.
Shape and Font of the Emirates Logo
The Emirates logo comprises of the company’s name which is written in “sacred” calligraphic lettering in traditional Arabic language. The emblem contains individual Arabic letter forms which are read from right to left. The wordmark which lies just below it, adversely bears the name of the airline company in English lettering and features a custom typeface.
The red (#d71921) color in the Emirates logo represents prosperity, self-confidence, passion and leadership, whereas the white color depicts nobility, elegance and purity.