#016FD0
#FFFFFF
The American Express color palette features 2 main colors: Amex Bright Blue #016FD0 and White #FFFFFF.
American Express brand hex, RGB, CMYK and Pantone® (PMS) color codes
Amex Bright Blue
|
|
Hex code |
#016FD0 |
| RGB values |
1, 111, 208 |
|
| CMYK values |
90%, 49%, 0%, 0% |
|
| Pantone® |
2727 C |
|
| HSB values |
208°, 99%, 82% |
|
| Lab values |
46, 3, -59 |
|
|
Hex code |
#FFFFFF |
| RGB values |
255, 255, 255 |
|
| CMYK values |
0%, 0%, 0%, 0% |
|
| Pantone® |
663 C |
|
| HSB values |
0°, 100%, 100% |
|
| Lab values |
100, 0, 0 |
