If any brand can be considered larger, historical and universal than the others, that is CocaCola.
Unlike almost all other historical brands with more than a century of life, the Coca-Cola logo has remained practically identical (with exceptions in some countries) since its initial creation, remaining so for generations and generations that have felt identified. with that typeface.
In detail, there are many possible reasons that make it great:
- Its genuine patented red color in contrast to white.
- Its variable stroke typeface, with different thicknesses.
- The ties between the letters.
- The visual rhythm of the word “Coca” being higher than “Cola” and the inclination (italics) of its letters.
- The calligraphy used has cheerful features that are somewhat reminiscent of children’s calligraphies, giving it innocence, grace, with genuine and distinctive touches that make it a friendly and close typeface.Although it is true, these subjective connotations are greatly influenced by all the advertising we have been seeing about Coca-Cola since we were children, but that is still based on a powerful and unique brand design.
- Among all, the most genuine and most striking feature is the way in which the “ces” are linked, especially the “C” for Cola, as it is intertwined with the “ele”, making a line ” parallel ”with the other“ tail ”of the first“ C ”that enters below.
What Font is Coca-Cola Logo?
The coca cola logo was created by Frank Mason Robinson in 1885 and the font used in the logo is known as Spencerian Script, which flourished from 1850 to 1925 in the untied states. The lettering of the logotype is very similar to a font named Coca Cola ii, you can use also Loki Cola font.
Coca Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).
Coca Cola font here refers to the font used in the Coca Cola drink logo. Coca Cola is a carbonated beverage made by the Coca Cola company based in the Atlanta. The brand name originates from its two key ingredients: cocaine and caffeine, which are extracted respectively from the coca leaf and the kola nut, hence its name Coca-Cola.
Coca Cola brand history
Coca-Cola was first sold in 1886 at a small pharmacy in Atlanta. The average sales was 9 drinks a day. Since then things have changed a lot and currently 1.3 billion products are sold a day.
The Birth of a Brand (1886-1899)
1886: It all started in the city of Atlanta (Georgia) in 1886 when a pharmacist named John S. Pemberton developed a syrup formula for a delicious and refreshing drink that would soon be marketed in soda fountains.
1891-93: In 1891 another pharmacist, Asa G. Candler, purchased and registered the brand. In four years, Coca-Cola was gradually drunk throughout the United States and in 1897 the first export of the product was produced outside the country.
1899: Benjamin Thomas and Joseph Whitehead, two Tennessee attorneys, persuaded Candler to grant them bottling rights in 1899. The bottling system that was established is the one that continues today and consists of authorizing local companies to manufacture, distribute and sell the product whose basic preparation is supplied by Coca-Cola.
A universal icon (1915-1920)
1915: In 1915 a bottlers contest was held to create a unique packaging. Alexander Samuelson won it and 75 years later his “contour bottle” remains the most widely recognized commercial icon in the world. The Coca-Cola bottle has been said to be the most familiar design in the history of consumer products. Consumers associate the bottle with good times and shared celebrations with family and friends.
1919: Ernest Woodruff compró en 1919 todas las acciones de Coca-Cola a la familia Candler y logró consolidar el negocio tras la I Guerra Mundial.
1923: En 1923 se establecieron las bases para The Coca-Cola Export Corporation, cuyo propósito era extender el sistema de embotelladores al resto del mundo, que terminaría constituyéndose oficialmente en 1931.
From fridge to vending
1929: The first almost automatic metal fridge appeared in 1929 with the name “Icy-O”. Although it was heavy, uncomfortable and wasted a lot of ice, it was infinitely better than its predecessors (from the first wooden barrels cut in half, to wooden boxes with legs and with a galvanized iron lining).
1929-1934: That same year the Glascock company won the competition to manufacture a model that took into account factors such as insulation, steam sealing, sheet metal, galvanized, chrome, etc. Years later, in 1934, the “Red Cooler for Coca-Cola” came out and with it the era of automatic dispensers began until it reached the current vending machine systems that have illuminated fronts capable of reproducing phrases, working with cards. magnetic etc.
The most international drink
1945: During World War II the goal of supplying the product to soldiers anywhere in the world was set. During this stage, a container designed for war was created and which would later have a great impact: the Coca-Cola can. The word Coke was registered as an official trademark in 1945, after this name became popular, which had been used in advertising since 1941.
1955: Woodruff left the presidency in 1955, having made Coca-Cola a universal drink.
1960: In 1960, the US Trademark Office decided to register the contour bottle in the Main Registry with the trademark category, a totally extraordinary fact.
2000: Coca-Cola is a very popular drink in Spain. Currently about 60% of Spaniards declare that it is their favorite soft drink brand.
2006: 120 years have passed since the best-kept secret formula. A historical moment.