Cisco Systems, Inc. is an American multinational technology company headquartered in San Jose, California, that designs, manufactures and sells networking equipment. It is the largest networking company in the world. Traded as NASDAQ: CSCO.
Cisco Systems Logo design and color
The old Cisco logo, consisting of a bridge enclosed in a box, was designed in-house under the supervision of Gary McCavitt, Director of Brand Identity, Cisco Systems. The logo, originating in 1990, was slightly reconstructed in 1996.
The new Cisco logo was created in collaboration with Joe “Phenom” Finocchiaro and Jerry “The King” Kuyper. Based on the original concept, it wonderfully addresses the objectives and ambitions of the company’s vision. In the new logo, the length of the company name pushes the logotype to look small and the bridge emblem to look heavy.
The new Cisco logo features the red and blue colors. The blue colors depicts prosperity, excellence and calmness, while the red color represents determination and business responsibility.