Burberry is a representative of the fashion industry, dedicated to the manufacture of clothing, accessories and perfumery. It has been in business since 1856, founded by businessman Thomas Burberry. It went from a family-owned manufacturing factory in Hampshire to a large fashion structure in London, UK. Today it is one of the most recognized brands in the luxury segment. It is famous for its checkered and fashionable luxury items, which it sells in its 500 own boutiques.
Meaning and history
For many years, the appearance of a gentleman on a galloping horse has been associated with the luxury fashion house. Throughout its existence, the iconic emblem remained largely unchanged, until in 2018 the equestrian knight completely disappeared. But it is still an integral part of the trademark designed by Fabienne Baron. In general, the company had several logos.
1901 – 1968
The debut version appeared in 1901, when the fashion house was called Burberrys. The drawn image of a knight on horseback occupied the entire space of the logo. The rider was full of ammunition, and in his hands he held a shield and a spear with a flag on which was written “Prorsum.”
Also, everywhere there was a symbolic image of the letter “B”, denoting the name of the manufacturer. And its enlarged version was under a galloping rider on horseback. It is in bold capital letters. The horse’s tail, flag, and helmet feather are flapping, making it appear as if the knight is hurtling forward at full speed.
1968 – 1999
In 1968, the text part becomes predominant, so the rider is reduced to a miniature size. Only schematic schematics remained. The knight was placed on top of the inscription, in the area of the leg that protrudes “t”, over which the horse jumps.
Logo symbols are lowercase, with the first letter capitalized. Under the name of Fashion House there is a miniature inscription ‘Of London’. It is made with the same font as the main word. The difference between them is only in size.
1999 – 2018
A redesign in 1999 balanced all the elements of the logo. This is the result of the rebranding associated with the company’s rejection of the letter “s” in the name. At the same time, the entire Burberry branding package was rethought.
As of now, the graphic and verbal parts have become comparable in size. The artists returned the details to the knight, horse and ammunition, done in white on dark details. They removed the “Of” item from the bottom inscription, emphasizing the word “London.”
This was necessary for the visual purity of the small label or tag, where all parts should be clearly visible.
2018 – Present
A modern take on the British fashion house’s visual identity was proposed in 2018 by designer Fabienne Baron. The militant rider was left alone in the labels, patterns, accessories and packaging of the company. But it disappeared from the logo. The word ‘Burberry’ is used alone and in conjunction with the phrase ‘London, England’, written in elegant italics below.
There is a version with a gentleman, and it occupies most of the logo, and underneath is the company name, made in lowercase. Below is the founding date of the fashion house: “Established 1856.”
Symbol font and color
The rider and his horse are represented in an ammunition game, as if they were performing in a knight’s tournament or participating in a battle. On the rider’s head there is a helmet with a large feather, and in his hands there is a spear and a shield. Together, they symbolize fearlessness, confidence, determination, desire for protection, pride, honor, and nobility.
Different types of logos use various types of fonts. One of them is Urania Extra Bold, developed by Dieter Hofrichter. This is a stylish modification of the old school sans serif letters with straight, neat and thick lines, corners and clear cuts. In another version (1999), the font resembles the Bodoni group style, with thin serifs, complex and smooth stripes.
The emblem is made in black and white, except for the debut version, when it was dark red. According to the owner of the company, monochrome perfectly emphasizes the elegance, quality, power and durability of the fashion house.