Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch.
Meaning and history
Being one of the most reputable media companies in the world, Bloomberg has always been careful and strict in its identity design, and a monochrome logotype, designed only twice throughout the history of the company, evokes seriousness and expertise, remains elegant and timeless.
1981 — 2004
The first redesign of the Bloomberg logo took place more than twenty years after the first version was created. The new logo uses a lighter-style sans-serif typeface, which is very similar to fonts like Avenir and Pulp Display Semi Bold. With the new font, the logo became more elegant and modern, suitable for any type of background and evoking a friendly but professional feel.
2004 — 2015
The first redesign of the Bloomberg logo was held more than twenty years after the creation of the first version. The new logotype uses a lighter style sans-serif typeface, which is very similar to such fonts as Avenir and Pulp Display Semi Bold. With the new font, the logo became more elegant and modern, suitable for any kind of background, and evoking a friendly yet professional feeling.
2015 — Present
The redesign of 2015 brought a new typeface to the iconic logo, making its condensed letters bold again, and placing them pretty close to each other. The new Bloomberg font is very similar to Sequel Sans and Neue Haas Grotesk. Modern sans-serif fonts with a strong character yet traditional contours and cuts.
The current version of the logo sports bolded letters, which are highly legible. Just a quick glance is enough to read the name of the company. It has been in use since 2015.Although the previous logo may seem almost the same, at first glance, in fact it featured a different version of the same font, in which letters are not bold.
Avenir Pro 85 Heavy typeface featured in the current Bloomberg logo was developed by Adrian Frutiger in 1988.
Typically, the name of the company is given in black against white background. On the officialBloomberg’s web resource, the logo features a bright shade of blue.