Founded October 17, 1904. Bank of America Corporation accepts deposits and offers banking, investing, asset management, and other financial and risk-management products and services. The Company has a mortgage lending subsidiary, and an investment banking and securities brokerage subsidiary.
Meaning and history
The bank’s first logos featured its corporate symbol: a monogram of the letters ‘B’ and ‘A’. But this is not about Bank of America itself, but about its eponymous predecessor. The operating company has a completely different graphic sign: it contains a stylized American flag of six stripes of different lengths.
1969 – 1980
1969 saw the introduction of an emblem designed by Walter Landor. The graphic designer insisted on doing it and managed to convince the board of directors. He offered many options until the General Counsel stated that the appearance of the logo did not matter as long as it had the letters ‘B’ and ‘A’. This is how the monogram appeared, which, according to the idea, was supposed to mimic the name stamp. To the left was the inscription “BANK OF AMERICA.”
1980 – 1998
Over time, the name began to be written at the bottom of the monogram. “B” and “A” were in uppercase and the rest of the letters were in lowercase. The Helvetica Black font gave them a modern look.
1998 – 2018
After the merger of NationsBank and BankAmerica, the current Bank of America officially appeared with assets of 525 billion dollars. Some of that money went to design a new logo – a red and blue abstract shape reminiscent of the United States flag. A careful observer will notice the letters “B” and “A” in the six colored stripes. The name of the financial institution has been moved to the left and repainted blue.
2018 – Present
In 2018, consulting firm Lippincott made fine lines, changed colors, changed the letter box, and increased letter spacing.
Symbol font and color
Designers have transformed Bank of America’s sense of identity into a graphic sign that appears on every credit card and at every branch. On the stylized flag, the letters are encrypted: “B” – two blue stripes and “A” – four red.
The newer logo uses a new sans-serif font – the name is now displayed in capital letters. The colors are darker than before 2018, although the palette remains the same: blue-red elements on a white background.