Established in October 5, 1983. AT&T stock symbol traded as NYSE: T.
AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services.
Meaning and history
The identity of the telecommunications giant has been influenced by structural reorganizations and conflicts with the United States government, so its history goes back to the AT&T emblems. And she is very rich, because this company was founded by one of the founders of telephony: Alexander Graham Bell.
1885 – 1900
In 1885, on the basis of the Bell Telephone Company, the American Telephone and Telegraph Company was created, which was dedicated to laying cable lines for long-distance communications. Their logo reflected the Bell name: the artists represented a black bell with the white inscription “LONG DISTANCE TELEPHONE” in a frame of three quadrangles.
1900 – 1921
At the beginning of the new millennium, the emblem turned round. The words “LOCAL AND” have been added before the phrase on the hood to clarify the scope of the company. New inscriptions also appeared: “AMERICAN TELEPHONE & TELEGRAPH CO. AND ASSOCIATED COMPANIES “in a ring,” BELL SYSTEM “in a circle, and” 1900 “exterior geometric shapes”.
1921 – 1939
For regional companies the same logo was used, but with different inscriptions. In the upper half of the ring was the company name, and on the bell was the phrase “BELL SYSTEM.”
1939 – 1964
In 1939, the design of the hood was slightly modified. The source has become clear and strict.
1964 – 1969
The logo, adopted in 1964, first featured the shortened name of a telecommunications company: AT&T. It was on the left, above the phrase “and associated companies.” On the right was a mini bell with a black ring.
1969 – 1982
American graphic designer Saul Bass has simplified the logo by removing all unnecessary letters. It left only the abbreviation “AT&T” (bottom) and a minimalist blue bell in a white circle (top).
1982 – 1996
The US government did not like the fact that AT&T was a monopoly in its niche. To rectify the situation, it was forcibly divided into several parts. In addition, the authorities prohibited him from using the old logo, forcing the Soul Bass designer to redesign the identity elements. He changed the bell for a balloon, giving the drawing a three-dimensional effect.
Thus appeared the emblem called the “Death Star.” The globe consisted of twelve blue lines of varying thickness, representing the telecommunications network. Below the segmented circle, as before, was the inscription “AT&T” in Omnes.
1996 – 2005
In 1996, the makeshift balloon was reduced by four lines, but its size did not change because the remaining eight lines were increased.
2005 – 2015
When the company merged with SBC Communications, its logo took on a full 3D effect. To do this, a radial gradient was added, the blue and white lines were swapped, and the globe appeared with clear boundaries. The changes that took place were intended to symbolize AT & T’s expanding range of services. The letters of the inscription have been made lowercase. The author of the new design is the consulting agency Interbrand.
2015 – Present
In 2015, Interbrand undertook another redesign with AT&T Brand Identity & Design. They developed the current version of the emblem, in which the white and blue stripes were reversed. Two-dimensional circle like the Death Star in 1982. The inscription was moved to capital letters.
Symbol font and color
Graphics used to be three-dimensional, but AT&T executives felt that the 2D version better reflected the company’s image. It combines style, simplicity, versatility and the absence of unnecessary details. As for the meaning of the circle, it is still a globe, symbolizing the global nature of the brand. The lines, in turn, represent telecommunications links between cities.
From 1969 to 2005, the logo text was written in Omnes. In 2005, the designers switched to Avenir Medium, created by Adrian Frutiger. Also, as AT&T developed, not only the style of the letters changed, but the size of the letters as well – until 2015 they were lowercase, an outlier for most companies.
As for the color scheme, there is a smooth transition from the classic monochrome black and white to the exclusive black and white and blue palette.