Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
Apple stock symbol traded as NASDAQ: AAPL . Industry: computer hardware, computer software, consumer electronics, digital distribution.
Meaning and history
The logo of the American company appeared immediately in the year of its foundation. The ideological inspirers are Steve Jobs and Ronald Wayne, who drew attention to a Wordsworth quote. Therefore, the emblem consisted of a scene in which Isaac Newton sits under a tree, and an apple hangs above it, which, according to legend, will fall on his head, and then a brilliant idea will visit the scientist.
Without worrying about work, Ronald Wayne clearly combined two concepts: apple and development. He simply portrayed Newton, in which a ripe fruit was about to fall in the form of “unexpected illumination.” The drawing was accepted and approved as a trademark, but it contained too many unnecessary details that distracted the attention of the central element. Therefore, several more options were proposed.
The emblem of that period looks like an art image in the form of an elongated rectangle. It represents a man with a book in his hands. It sits under a branched crown, and a large apple hangs above it. At the top and bottom of the monochrome logo is a wide ribbon with forked ends. On it is the inscription “APPLE COMPUTER CO.”, Which wraps the logo.
After a detailed black and white version, the company has a concise, colorful version. Its author is the then popular artist Rob Janov. After talking to the owners of the computer corporation, he went to the store and bought a full package of apples. At home, he experimented a lot, cutting fruit for the best visualization.
As a result, a week later, the designer introduced a new logo. It looks very bright, as if picked in layers from different varieties of apples. The bitten side is a symbol of the practical application of a brilliant idea that came to mind after the fetus fell. The color palette is rainbow, juicy. Jobs insisted on it, because at that time the company was dominating the production of color screens.
In 1998, the founder of the company decided to change to a new version of the logo: dark. This is done so that the catchy range does not distract attention from the main concept. But there is another reason: a return to the original version, because Rob Janov made the logo exactly monochrome.
The logo on the back of your iPhone or Mac – Apple’s first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.
Janoff presented Jobs with several different monochromatic themes for the “bitten” logo, and Jobs immediately took a liking to it.
However, Jobs insisted that the logo be colorized to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.
This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both Janoff and Apple deny any homage to Turing in the design of the logo.
On August 27, 1999 (the year following the introduction of the iMac G3), Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation. An Aqua-themed version of the monochrome logo was used from 1998 to 2003, and a glass-themed version was used from 2007 to 2013.
How Apple nearly collapsed?