Alphabet Inc. (commonly known as Alphabet, and frequently informally referred to as Google) is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
The Alphabet logo is slightly different, but not spectacular. The more subtle design solution compared to the original Google identity design makes it news worthy.
The actual design solution in the Alphabet logo is very subtle: The line in the middle part of the “a” points downwards. (Visually connecting with the lower part of the “b”. If you look in detail at well known fonts like Helvetica, Akzidenz Grotesk, or even Arial for that matter, they all have that particular line in an upward direction.