#171D27
#FF6201
The Amazon color palette consists of 2 colors: #171D27 (Dark Blue Gray) and #FF6201 (Yellow-Orange).
Amazon brand hex, RGB, CMYK and Pantone® (PMS) color codes
Dark Blue Gray
|
|
Hex code | #171D27 |
| RGB values | 23, 29, 39 | |
| CMYK values | 63%, 53%, 44%, 78% | |
| Pantone® | 532 C |
Yellow-Orange
|
|
Hex code | #FF6201 |
| RGB values | 255, 98, 1 | |
| CMYK values | 0%, 73%, 99%, 0% | |
| Pantone® | 1585 C |
